Bow
Wow is retiring
the name that made him famous.
The
rapper who started out as Lil' Bow Wow before growing into the more grown-up
version of the alias announced Sunday via Instagram
that he has decided to drop his stage moniker and answer strictly to his legal
name, Shad Moss, going forward.
According
to the 27-year-old rapper, he has come a long way since finding fame with the
release of his first album over a decade ago, saying: "We made alot of
history as bow wow. Now its time for the next chapter and challenge. Bow wow
does not fit who i am today. Ima father, business man, TV host, Actor, and
rapper! Time for MR Moss to take over!"
After BET AWARDS... Im going by Shad Moss. Bow Wow does
not represent who i am today. Its only right! Change is here!
? Shad Moss
(Mr 106) (@smoss) June 22, 2014
Following
in the footsteps of a long line of hip-hop stars before him, Bow Wow has now
undergone multiple name changes.
In
2002, he dropped the "Lil" from the name originally given to him by
his mentor and fellow name-shifter Snoop Dogg—also known
as Snoop Lion.
Per
Mr. Shad Moss,
this name change will go into effect after the BET Awards on June 29, but the 106
& Park host's Twitter page
already reflects his brand evolution.
And
while some fans responded with disappointment ("please don't that name
holds sooo many memories," lamented one commenter), others were supportive
and wished him well. "you right. Everything has its own time. You've done
a lot as Bow Wow now it's time for Shad (Real)," wrote one, while another
wasn't concerned with the name change at all, asking, "how do i get in to
the [BET] after party really need some fun."
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